The vinöthek grows its wine in Istria, Croatia. This part of the country is characterized by its geographical proximity and former affiliation with Austria. The imprint is represented by the 'ö' in the name and the colors also create a connection between the two national flags. Round labels give an organic reference to the origin of the wine, the grape. The bottles are to be sold wrapped in tissue paper, on the inside the fictional and humorous origins of the winery are communicated, which creates more access to customers as a brand story.